Social media influencers have a great way of shaping perceptions and mindsets. People associate a lot of pros and cons to the influencer lifestyle, but one thing’s for sure: when influencers shed light on an important issue, such as saving the environment, people are all ears! Content creator and marine life advocate Jason Borkland is […]

With a staggering 90% of startups failing, accurately assessing market demand and validating business assumptions before launch is imperative for success. Unfortunately, many founders overlook these essential steps, leading to costly mistakes that derail their entrepreneurial aims. They fall short by neglecting to measure the size of their serviceable market or delaying the validation process. […]