According to a study by the CSA Institute for LinkedIn France, social networks allow above all the French to maintain links during this period of confinement ( and incidentally to distract themselves a little… ) .
LinkedIn France has carried out a study with the CSA Institute in order to measure the importance of social networks in the daily life of French people since March 17, the first day of confinement in France in the context of the Covid-19 epidemic.
This study reveals that to keep in touch with their loved ones, get informed, have fun, work or even play sports, many people find themselves and maintain the link thanks to social networks.
It also reveals that professional networks are a key tool to facilitate the continuity of professional activity. For active workers, they have two essential functions: to keep in touch with their professional contacts and to stay informed.
Here are the main lessons of the study:
A majority of French people (55%) would find it difficult to live in confinement without social networks
If this period can be conducive to introspection, it does not go hand in hand with disconnection: a majority of French (55%) would have a hard time living confinement without social networks and almost a quarter (22%) might not even consider it. This feeling is particularly significant among the youngest (18-24 years old), among whom 31% share this observation.
Furthermore, a majority of the population aged 50 to 64 (54%) reports their increased use of social networks, as do 44% of our seniors (65 and over).
Everything happens as if this particular period was the ferment of massive and accelerated acculturation of very many French people of all ages with digital tools, of which social networks are a part.
In an upset world, social networks are primarily used to keep in touch with friends (53%), take news of loved ones (50%) or even distract themselves (52%)
The French above all use social networks to overcome loneliness and isolation: almost half go there to keep in touch with their friends or to hear from their loved ones, very homogeneous proportions among the different categories of the population.
Whatever their age, professional situation and place of residence, all share the same need. However, there is a difference: women are the primary users of social networks, for whatever reason.
In this disrupted daily life, networks also have another major function: to distract. Sketches, parodies, concerts… are watched and exchanged by many French people: more than one in two (52%) declare going to the networks to look for distraction or laughter.
Concretely, the use of social networks is materialized in the first place by the publication of photos, videos or distracting content (by 36% of French people and 45% of 35-49-year-olds) but also by the continuity, from a distance, of the rituals which make everyone’s daily life: a third of French people (34%) meet virtually with their friends and family, more than a quarter (27%) relay information on the current situation and 14% keep themselves in shape by doing sport via social networks (a proportion which rises to 25% among those under 35).
For active workers, professional networks have two essential functions: keeping in touch with their professional contacts (33%) and staying informed about the activity of their company or sector (25%)
Professional networks are a tool to promote the continuity of professional activity.
For active workers, these have two essential functions: maintaining contact and providing information on their professional environment.
They allow you to keep in touch with your professional contacts (33%), to plan virtual meetings (24%) or even to organize your work with colleagues more easily (23%).
Stay informed about the activity of your company or sector (25%), find information concerning the specific situation of your trade or sector with regard to the Covid-19 crisis (22%) and even communicate yourself on his activity or that of his company (20%) are also often cited aspects concerning the use of professional networks.
It is interesting to note that a majority of French people use social and professional networks to mainly keep in touch and stay informed during this period of confinement.
While the hashtags # Covid19 and #Coronavirus have been the most used by members in France in research, articles, posts and comments in recent weeks, at LinkedIn, informing members about the health crisis in real time via reliable and quality content is our priority. “
NOTES ESTHER OHAYON, SPOKESPERSON FOR LINKEDIN FRANCE.